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A friend went to a talk about VC, and they said a lot of companies raise on impressive revenue numbers but have 100% churn; ie lots of people trying things out then realizing there isn't much value in another "harness."
So, like, a lot of people signing up for a month or two, but then not sticking with the product afterwards?
Yep, and willing to pay a high monthly fee - initially.
A friend went to a talk about VC, and they said a lot of companies raise on impressive revenue numbers but have 100% churn; ie lots of people trying things out then realizing there isn't much value in another "harness."