Imagine trying to trademark a color. Difficult, right? Now, think about what it would take to trademark a smell.

While technically possible, registering a scent trademark is a daunting endeavor. The act of trademarking a scent is surprisingly rare, with only a handful of successful registrations worldwide.

The graphic above, by Rosey Eason, is a visual summary of the 15 scents trademarked in the U.S. as of mid-2023.

https://www.visualcapitalist.com/wp-content/uploads/2024/12/trademarked-scents-in-the-united-states.jpg

> Imagine trying to trademark a color. Difficult, right? Now, think about what it would take to trademark a smell.
>
> While technically possible, registering a scent trademark is a daunting endeavor. The act of trademarking a scent is surprisingly rare, with only a handful of successful registrations worldwide.
>
> The graphic above, by Rosey Eason, is a visual summary of the 15 scents trademarked in the U.S. as of mid-2023.

https://www.visualcapitalist.com/trademarked-scents-us/