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perhaps the world's best public health effort ever... and all it took was some ballsy and ruthlessly greedy private equity firms?!
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I can see it now
If I get my BMI within normal my flight will drop $500 if not I’m stuck paying $750 to fly to LA
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There was an airline in the US that tried this briefly. You and all your stuff (as I recall) got on a scale and that determined your airfare. The backlash was immense and immediate, but I think they were onto something and could have weathered the storm.
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Crowd health model but for flying!
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Maybe people will workout and eat less to fly on the cheap!