No one is ready for the brave new world, not me either, oh and also not the yolobois. But being conservative with technology for reasons of (ad) revenue protection means you're going to be disrupted, because that game has changed. I foresee it all becoming much more like the old long tail brand recognition/loyalty game and much less the instant conversion game of the last 15y.

But if you isolate your platform, you will lose loyalty, not retain it and definitely not gain it. If you're not accessible, no one will come. So that "lower double digits" may turn into "higher double digits" of DAU loss, simply because all the interesting people move elsewhere.