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I didn't like that you had to activate the deal. That minor source of friction was really annoying to me, compared to Fold's cashback that just works automatically.

Yes it really was the only annoying part specifically when realized you didn’t activate after purchasing.

Some card-linked offers do require an action, in affiliate marketing it’s called an “affirmative click” or “affirmative action”, mostly coming from the brands to make sure the user is indeed looking for a reward and not rewarding users just for the sake of it.

But also, who knows if Lolli was doing it just to get 100% of the commission if the user didn’t activate.

I read a comment from a user that purchased twice at a store first purchase activated and it was a small purchase and the second activation was a larger purchase and they only credited for the small one 😅

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