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Maybe because Lightning wallet is a hot wallet, and securing it properly is a headache? Or because opening small channels is inefficient, but large are costly? Outsourcing these problems to Strike or any third party looks attractive to some (not me). TA adds extra vilnerability surface and costs to this picture, not reduces them.
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I can't tell you exactly why, but even some of the most hardcore Bitcoiners I've met don't like to hold Bitcoin in a Lightning wallet. They do however like to pay Lightning invoice through Strike or Cash App. Taproot Assets provides a similar experience, but for a different market