It's a small, square smartphone aimed at youngsters aged 7-13, designed to give them 'independence' without providing features that encourage prolonged or repetetive use.

the $199 device has a 3.1", 720 × 720 touchscreen and runs a proprietary operating system, ClayOS, with no app store, web browser or social media apps—and definitely no YouTube.

Children can call and text only those contacts approved by their adults, who can track the device's location and receive alerts if the device leaves geofenced zones.

Freckle has a 'Discovery Camera' that identifies bugs, birds, and plants and adds them to a digital sticker book.

'It sort of feels like Pokémon Go, but for real life,' Terris says.

Parents can send 'quests,' such as finding five kinds of bugs at the park or photographing three Impressionist paintings at a museum.

When two kids tap their Freckles together, they unlock a walkie-talkie mode.

The phone also has a tap-to-pay wallet that parents can load with their pocket money, in case they want to use it on an ice cream run.

The 2,600 mAh battery is 'designed to last a full day,' according to the website.