The people building AI earnestly believe that it could kill us all by the end of the decade. This is not a marketing stunt. If anything, many executives and senior researchers will couch their phrasing in the press to sound sensible - but I hear the same people express fear privately. No other human activity poses this level of danger.
I believe they wouldn't like most other human activities done for profit. It's a race and only one will reach the finish line whatever it costs.
Current Anthropic researcher Evan says Jacob is correct:
https://twiiit.com/EvanHub/status/2097497037956891126
https://twiiit.com/hilbertspaess/status/2097476196791709843