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Ehh..... pretty bad argument IMO.
Stars are clearly important to Astrology. What's unclear is that it's related to predicting human fate.
Similarly, the word capitalism makes us think that capital is important to capitalism. What's unclear is how that specifically relates to market organization.
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Here's another preview from McCloskey's forthcoming book...
You think "capital" is important to capital_ism_?
Maybe think again.