Definitely not unimportant. I just can’t tell if the point of contention is substantial or if we’re articulating similar thoughts in seemingly conflicting ways.

Undisciplined

I don't think it's unimportant or fairly easy... it's an 

 achievement of civilization. Shocking, precisely because of how natural/proper/otherwise-would-have-been we'd be like the chimps

econ

Social Trust Is a Superpower

I don't think it's unimportant or fairly easy... it's an _astonishing_ achievement of civilization. Shocking, precisely because of how natural/proper/otherwise-would-have-been we'd be like the chimps