The press release is pretty light on actual details, but I'm wondering how much of its Bitcoin infrastructure Zebedee kept in this.
ZBD has raised $90M from investors including RAINE, Square Enix, and Lakestar, and is a licensed payment provider in a majority of US states and across the European Economic Area (EEA). Its rewards and payments technology has been extensively proven in the mobile games industry, where millions of players have engaged with ZBD tech in hundreds of games including Idle Bank from TapNation. Now, the rollout of its complete payment product suite means it can cater to the entire games industry end-to-end.
The ZBD platform encompasses:
- Embedded Accounts: ZBD’s programmable financial infrastructure layer for studios and publishers integrates licensed embedded accounts for players directly inside a game. Primarily for PC & console platforms, Embedded Accounts enables direct pay-in deposits, real-money P2P marketplaces that reduce gray-market demand, creator economies, and compliant cash-out through licensed payment rails. ZBD Embedded Accounts is an end-to-end financial layer natively integrated into the game. The integration provides publishers with full control over their real-money economy and the financial relationships with players, allowing them to drive deeper player engagement and monetization while enabling new business models never before possible.
- Embedded Payouts: Purpose-built for game publishers that need to pay players, creators, and esports competitors at the speed and scale of modern gaming. ZBD Embedded Payouts enables instant, embedded, and compliant cash-out through modern rails including bank accounts, Cash App, gift cards, and push-to-card. It is a single integration layer embedded directly in-game, meaning from KYC to cash out, players never need to leave the game for a third-party payout platform, giving studios the flexibility to build stronger engagement programs for both players and creators.
- Embedded Rewards: The next evolution of rewarded play, lifting retention and lifetime value by integrating real-money rewards natively into core gameplay, progression milestones, and LiveOps events. ZBD Embedded Rewards keeps the entire reward journey and cash-out within the game experience, allowing studios to fully own player loyalty for every user. The reward infrastructure layers on top of the game’s existing economy and monetization mechanics, with full compliance and fraud protection handled end-to-end.
- Branded Debit Cards: Built for studios who want to extend player loyalty beyond the game ecosystem, ZBD powers fully configurable white-label debit cards with “cash-back” like rewards that enable players to earn in-game currency or other in-game benefits, such as discounted subscriptions, through real-world purchases. This turns everyday spending on gas and groceries into a continuous loyalty loop that drives player engagement and repeat in-game spending. ZBD fully manages card infrastructure, virtual currency conversion, and compliance.
All the kyc stuff and fiat rails and what not is incredibly messy and might just mean they are simply another payment processor, but if part if the thing is hooked up to lightning and allows users to move in and out via lightning, it could be cool. Probably just dreaming, though.
I gave up on ZBD a long time ago. I still have my account. But I refuse to KYC to get the few sats I have in my account out
Yeah it would be really!! cool to use ZBD.