The form itself undermines the narrative.
The 10b5-1 plan was adopted on November 14, 2025.
The order had been placed months earlier, execution is automatic, and the sales figure for the preceding three months is zero.
It involves 15 million shares out of 10.79 billion outstanding—0.14% of the company—from a position he has held since 1994.
It’s also a founder diversifying his assets.
Right, if he was BUYING Amazon stock, that would seem more unusual.