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Here for instance is what Gemini had to say:
I can see this as either a marketing use (we're here to help) or a cover your ass thing (we sent your funds to a weak entropy address and even though it's totally your fault, life is easier if you don't lose your sats.
It might also be greed, as in: now we can finally convince people to leave all their money with us!
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That messaging makes sense: focus entirely on a competitor fucking up and avoid saying anything to make bitcoin seem scary.
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What would be their incentive to talk about it?
If they think their customers would mostly just be scared away from bitcoin over the news (and are unlikely to otherwise hear about it), I think they keep their traps shut.