BITCOIN SEASON is a visionary film that enshrines – and ultimately forecasts – Bitcoin’s infiltration of America’s sports business.
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In today’s player-empowerment era, BITCOIN SEASON tunnels into Swan Bitcoin – America’s leading Bitcoin firm – to deliver a real-time ride-along on Swan’s mission to install Bitcoin (the ultimate player empowerment tool) inside basketball’s apex institutions.
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Featuring intimate access to these groundbreaking partnerships, BITCOIN SEASON profiles Swan’s pioneering deals with the Cleveland Cavaliers (a first for an NBA Franchise) and Klutch Sports (the most powerful player agency in American sports).
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The film boasts expert insights from Bitcoin luminaries and executives inside the Cavs & Klutch organizations, including Michael Saylor, Lyn Alden, Adam Back, Matthew Dellavedova, Rich Paul, Eric Eways, Jonathan Sumers, Natalie Brunell, Max Keiser, Greg Foss and Pierre Rochard, among others.
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As legacy financial models wither in the digital age, BITCOIN SEASON heralds the arrival of the sovereign ‘Bitcoin Athlete’ – and signals a winning strategy for organizations and individuals to store the value they create in the marketplace.
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BITCOIN SEASON is Written & Directed by Mike Nicoll. Watch for FREE on YouTube, premiering June 18th, 2026.

Full film: https://www.youtube.com/watch?v=vaHDsOt2Ovk