I'd be open to writing a version for more popular audiences.  It could be pitched as "here's a cool way people are using bitcoin, and it seems to solve a real world issue"  

I wouldn't really know where to start though, or who to reach out to.

SimpleStacker

Have you considered a version of the paper for popular audiences? It doesn't have to be entirely pop-econ or pop-sociology, but I suspect most people do not consider the dynamics at play in social media and this could be a really interesting post/series of posts for some outlet like medium or if you are willing to go niche, Bitcoin Magazine.