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I thought points 1 and 2 worked ok together and point 3 would completely lose anyone who was engaged by them.
Yes, I felt like I was following along, and then all of a sudden we are talking about multisig but everybody is in the exact same posture and smiling and acting like discussing key policies is a totally normal thing...
Yes. It felt like there were too many points and I got bored while watching it.
The coinbase ads each pick one point and dramatize it in a minute or less. I really appreciated that.
In a way, this strikes me as similar to Spiral's Who Is Bitcoin ad which is a whopping 10 minutes long. Even though it was split into chapters of sorts, I didn't like that. They could have made a miniseries and gotten so much more mileage out of it.
I agree that they tried to do too much in it and tried to say too many things. Ads are best for planting one idea in as many ways as possible, absent words/narration, mostly with symbols/vibes/implied things, employing lots of dark arts to make us hypnotically learn.
Most bitcoin products are downstream of understanding bitcoin so they teach us three or so things:
I have no idea what I'm talking about, but I would've made those into three largely independent shorter ads. If I were limited to presenting them as one ad, I'd break it into those three chapters