Sounds like an anti-feature. Could be bot defense?

OriginalSize

I believe it's called `ScrollReveal` or `AnimateOnScroll`, and I'm not sure why so many websites use it now.  It's crappy design that reduces usability.

SimpleStacker

Scoresby

Is this design decision where when scrolling through a site, content fades in instead of already sitting there, considered a good design?

I find it extremely annoying for zero reason.

Designers, do you consider this a good design?

Design

Is this design decision where when scrolling through a site, content fades in instead of already sitting there, considered a good design?
I find it extremely annoying for zero reason.
Designers, do you consider this a good design?