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Gold is actually one of my favorite cards as a churner. 4% restaurants and grocery.
After it renewed I told the chat agent that I wasn't getting enough value (they replied with receipts showing I maxed out all of the benefits lol) and they gave me a 20,000 points offer (after $2k spend) to stay for another year.
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I cancelled my Amex card a few years ago. They raised the annual fee so told them to kick rocks.