People ask me all the time: "Why don't you make it easier for customers and just custody the Bitcoin you sell them?"

It's a fair question. Most financial institutions would kill for the opportunity to hold your assets. Custody means control, control means fees, and fees mean revenue.

But this week, I was reminded exactly why we don't take that path, and why we never will.

The Client Who Got ItThe Client Who Got It

What We're Actually SellingWhat We're Actually Selling

What Happens When You Actually Take ControlWhat Happens When You Actually Take Control

Freedom Isn't EasyFreedom Isn't Easy

Why We Do What We DoWhy We Do What We Do

Your ChoiceYour Choice

...read more at bitcoinwell.com