I read this because I have an ancestor who worked on zeppelins in Friedrichshafen a long time ago. And also because zeppelins are cool.
It is notable that the only venture on my timeline that was successful was Mr. Zeppelin’s 1898 company, which had a very limited purpose of just building a functional airship. This success led Mr. Zeppelin to further successes down the road – a reminder that setting a very attainable goal can be massively rewarding.